If you read my blog regularly, you know I’m a really big believer in a couple of things: How revenue is one of the most important metrics for startups. And, that partnering with corporates is one of the best ways for startups to generate revenue. But, corporates so often have the wrong motivations for working with founders. Here’s how they can do better.
Having been an entrepreneur and starting a company three times before, I know that one of the greatest assets an entrepreneur has is time. Every day, an entrepreneur needs to ruthlessly prioritize how they spend their time building and growing their company. So, office hours with mentors should be a structured but limited time to get advice, spitball ideas, and share cathartic moments. Here’s how to take the most advantage of that time.
When a large company works with a startup, magic can happen. It can drastically help corporate companies innovate while giving startups much-needed cash and game-changing references. At the same time, there’s a lot to navigate and understand before ever taking that first step into a Fortune 500 company’s large, beautiful doors and it can be a muddled journey—at times either intimidating or downright confusing, and sometimes both. Here’s advice—straight from corporates—on how to prepare to work with a larger company.
There’s a reason why so few corporate innovation leaders actually know how to do corporate innovation well (or even what to do at all). They simply haven’t been given a roadmap. Here are a few pointers.
WeWork is a proud GAN Partner, our community of innovative and values-minded companies engaging with startups. And they’ve built WeWork Labs, a global innovation platform to help startups and corporations everywhere create the future. Here are the stories they shared when we asked about how they’re uniquely partnering with founders around the world.
We sat down recently with Jonathan Moore, Director at G3 Partners—a GAN Partner—to hear about G3’s unique engagement with startups as a marketing and growth agency, and through Launchpad, their pre-accelerator program in collaboration with the Korean government and SparkLabs.
We’ve written before about what an incredible job GAN Partner, TokBox, does in working with startups. But we sat down with Charles and Amelia from the TokBox team on a video call recently to hear how they’re going about startup engagement, what makes for a successful partner-startup relationship, and why working with startups has proven to be so beneficial.