When a large company works with a startup, magic can happen. It can drastically help corporate companies innovate while giving startups much-needed cash and game-changing references. At the same time, there’s a lot to navigate and understand before ever taking that first step into a Fortune 500 company’s large, beautiful doors and it can be a muddled journey—at times either intimidating or downright confusing, and sometimes both. Here’s advice—straight from corporates—on how to prepare to work with a larger company.
There’s a reason why so few corporate innovation leaders actually know how to do corporate innovation well (or even what to do at all). They simply haven’t been given a roadmap. Here are a few pointers.
WeWork is a proud GAN Partner, our community of innovative and values-minded companies engaging with startups. And they’ve built WeWork Labs, a global innovation platform to help startups and corporations everywhere create the future. Here are the stories they shared when we asked about how they’re uniquely partnering with founders around the world.
We sat down recently with Jonathan Moore, Director at G3 Partners—a GAN Partner—to hear about G3’s unique engagement with startups as a marketing and growth agency, and through Launchpad, their pre-accelerator program in collaboration with the Korean government and SparkLabs.
We’ve written before about what an incredible job GAN Partner, TokBox, does in working with startups. But we sat down with Charles and Amelia from the TokBox team on a video call recently to hear how they’re going about startup engagement, what makes for a successful partner-startup relationship, and why working with startups has proven to be so beneficial.