Running GAN Ventures means we’re constantly talking with founders, considering their companies for investment. And when I think about what seems to make one company rise to the top of our list, there are two primary things that tend to make all the difference.
Startups today typically have solid plans for customer discovery, going to market, business development, fundraising, and account management. But what you don’t hear about very frequently is a startup’s plan around how to manage their investors. Here are a handful of ways to keep them engaged for the long-term.
These days, investors are so often looking at scalability, market size, and product viability when considering whether to invest. But, few are asking other important questions, more closely related to the founder’s heart. It’s a significant oversight if we want to better understand a CEO’s ability to make it through tough times.