Keeping Your Investors Engaged for the Long-Term

Startups today typically have solid plans for customer discovery, going to market, business development, fundraising, and account management. But what you don’t hear about very frequently is a startup’s plan around how to manage their investors. Here are a handful of ways to keep them engaged for the long-term.

When Investing, Look to the Heart

These days, investors are so often looking at scalability, market size, and product viability when considering whether to invest. But, few are asking other important questions, more closely related to the founder’s heart. It’s a significant oversight if we want to better understand a CEO’s ability to make it through tough times.