Founder Profile: The Good Jobs

Founder Profile: The Good Jobs

Meet The Good Jobs: a marketing platform that helps companies find top talent by leveraging their corporate culture and employment brand.

The Good Jobs cofounder Anne Nimke recently shared their founding story with us, including how the Gener8tor program was a game changer for their company.

Why The Good Jobs?
I have 35 years of recruiting and staffing experience and have cofounded 2 Recruitment Process Outsourcing (RPO Companies). I’ve helped thousands of companies hire employees and thousands of job seekers find jobs. Every company has a unique story to tell…and while there are “best places to work” awards – job seekers rarely can uncover the details behind the corporate speak of “we have happy employees”, “a family friendly workplace”, or “a great culture”.

When sharing this observation over margaritas with Betsy Rowbottom we co-founded The Good Jobs then and there on a cocktail napkin.

Why apply to an accelerator?
There were three reasons:

First, my previous startup experience was co-founding service companies, an internet startup is very different. Betsy and I both realized utilizing the Lean Startup Methodology, taught at Gener8tor, would be a great opportunity for our business.

Second, the economy in WI in 2011/2012 was troublesome and funds available for startups in were scarce. We knew if we were going to secure funding we needed help.

Lastly we were won over by the leadership team at Gener8tor. They were smart, enthusiastic, experienced and very supportive.

What was Gener8tor like?
We entered Gener8tor with 2 years of work invested into building the Good Jobs. Our original business idea was to build The Good Jobs as a job board.

We had a number of companies interested in becoming our charter customers – we knew the core idea of helping companies leverage their culture to create a competitive advantage for finding and keeping talent was a good one.

We had invested lots of time and money building a prototype in mid-2011…and had burned through my initial investment in the company.

Betsy and I came to Gener8tor with strong domain expertise and great enthusiasm for our idea, still we learned a lot going through the Lean Startup, Business Model Canvas and validation process.

Through this process we realized that trying to be a multi-sided platform and entering a declining job board space was not our best plan for success. We had a “pivotal meeting” (pun intended) with Gener8tor and a super marketing group here in Milwaukee, Translator (one of the resources provided by Gener8tor). We all agreed The Good Jobs would be incredibly more successful launching as a SAAS provider servicing one customer – employers. Rather than be another marketing channel for job seeker and employers, we would use our common culture language to enhance all marketing and recruiting channels a company uses to recruit.

That day was about 9 weeks into the program and we pivoted immediately, redid our pitch, budget, marketing and began working on scaling back the site and honing our message. It was a pretty exciting time.

The Gener8tor Launch event was last September. We met an investor there and closed our seed round in December. Gener8tor also invested in this round and we couldn’t be happier with their continued support and ongoing involvement.

Fast forward to February 2013 – we’re working full time out of the Gener8tor offices. We’ve launched our new site, have a growing customer base, a growing team and are busy working on v. 2 of the site.